Email Campaigning
Email can be a very powerful marketing tool. It has some obvious advantages over conventional postal mail marketing - cost (stamps, printing, envelopes) as well as the instant gratification factor we have come to expect in a digital world. There are, however, some disadvantages to email marketing - firewalls, typographic errors, spam filters. In this article we will go over some of the methods we employ to ensure that your email campaign avoids the pitfalls that can make licking a thousand stamps seem like fun.
Overview
Necessity is the mother of invention. Spammers recognized (and seized) the opportunity that digital mail could help them sell ED pills to the masses simply by harvesting email addresses. To the rescue came (almost too late), mail server programs like Marshal and mail client programs such as Norton and AVG. These policing programs are effective, but what if the spammer has a legitimate email address (yours!). Lets delve into the issues.
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