Email Campaigning - continued.
The Subject Line
The subject line of an email has become a never ending dance of semantics. Let's say you want to send an email campaign and have a fully qualified database of email addresses. You then assemble your content and in the subject line of your email you write - "Congratulations On Your New Promotion", and click send, only to find out that of the 100 emails that you sent, 96 of them bounced or went directly into junk mail. Reason - words like congratulations are instantly red flagged by mail servers and clients. The simple recommendation here is to avoid the problem by using words like your company name and generic terms that are more likely to fly under the spam radar.
Typography Errors
Email addresses are ubiquitous. My mother has one. Most people in a business environment have aggregated over the years a vast amount of contacts. A problem arises from this when those addresses are harvested by data entry. That list goes from one list to another larger one to yet another master list. One missing or misspelled character means an opportunity lost. Although this may seem like a minor point to some, if the one address that has a typo in it is the decision makers', well, you know the rest. The best course of action here is to have one master list pooled from one source.
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