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Technical Notes

Search Engine Optimization

You have crossed all of the i's and dotted all of the t's, you have launched your web site, waiting for the world to come to your door. Six months later, one submission from the request form you developed to provide more information on your products and services. You go to a search provider, search for your site and there it is, but no one is coming (or so you think because you have no way of knowing whether you have had 10 visitors or 10,000 visitors). What is the solution?

Overview

Google Analytics is a free tool that provides you with detailed traffic reporting and analysis. Do you want to know how many people have visited your products page - it does that. How about what percentage of people that come to your home page and then leave without drilling down to other pages - it does that as well. In short, it provides you with all of the information that you require to help drive traffic to your website.

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