Search Engine Optimization - continued.
Where Do I Start
Strictly speaking, the best way to ensure that your website shows up on the first page of any search result is to pay them. Having said that, there are ways of massaging the content on your site to improve your ranking. Keywords are an integral part of this process. More specifically, frequency and placement of those keywords can affect the overall ranking of your site. A good strategy is to place them in your document titles, in links and home pages. One point that needs to be stressed about keywords is understanding the sheer volume of potential matches when using a search engine. Make an effort to research what words your competitors are using and employ very specific terms to assist in your page ranking.
Relevancy
Another factor to consider is how relevant your page(s) are to the search engines. A great way to ensure relevancy is to pollenate the search results by placing articles, links, ads and content on other websites. This is often an overlooked aspect of search result performance.
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